We have increased the organic content in our Spring-Summer collection by 25% since last year and are striving to increase this number with each new garment we design.
More than three quarters of the cotton fibres we have used in our Spring-Summer collection is either certified organic or handwoven, which in turn supports both people and planet, and while we take great pride in this figure, of course there is still work to be done. Becoming truly sustainable is a journey, not a destination and we are constantly striving to build on these foundations.
PICTURED: Holyhock Knit Sweater / Matlock Pants
Nurturing the soil
Like the wildflowers that inspire the colour palette for our latest collection, the textile and clothing industries are dependent upon a resource that is often overlooked in the fight to sustain our planet’s future: healthy soil. The world’s soil health is under threat, with scientists warning that we have only 60 years left to farm our planet and produce food if soil degradation continues at its current rate.
And yet if we care for the life beneath our feet and manage our land holistically through agriculture that replenishes and regenerates our soils, we can help repair the damage we have caused our ecosystems, return its vital nutrients and build its fertility. By expanding the use and quantity of organic plant-based fibres in our collection we are supporting this important endeavour.
An agricultural solution
The crop rotation inherent in organic agriculture systems means that the choice to grow plants such as cotton has the potential to return fertility to the soil. Choosing organic fibres is no longer simply preferable for clothing brands, it is an urgent necessity if we are to see our soil survive. We have increased the organic content in our collection by 25% since last year and are striving to increase this number season after season.
Benefits of growing cotton organically include:
- Avoiding the use of chemical fertilisers and pesticides, which are harmful to the soil and the biodiversity that relies on the soil ecosystem
- Providing a home for bee populations - precious pollinators who find a safe home in wildflower hedgerows that are typically grown alongside the cotton crop
- A 45% reduction in CO2 emissions compared to conventional cotton
- An 87% reduction in water consumption compared to conventional cotton
From soil to skin
Cotton takes around 5 months to grow from seed to plant. When grown organically, this can provide great benefits to the soil ecosystem, nourishing it for future life cycles. Watch our short video on YouTube to learn more about how healthy soil is key to healthy people and a healthy planet.
Organic cotton and traceability
A core part of our collection is made from handwoven cotton and yet with weaving typically practised in the remote homes of the craftspeople, it is difficult to trace and certify each of these individual homes in order to guarantee the ‘organic’ nature of these textiles throughout the entire chain. To work towards our goal of using certified organic cotton across our entire supply chain, we are focusing our efforts on sourcing regenerative cotton at farms across India. The indigenous farming methods used by these communities are naturally organic and will not only help to build a resilient crop, the cotton will provide opportunities for employment through the spinning, weaving and stitching that arise from its production.
Discover the collection
Our collection for spring-summer recalls the intimate and fragile relationship we have with our earth and the opportunity we have as designers and creators to use our craft to sustain, support and restore its vitality.