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Positive Luxury and the Butterfly Mark

Founded in 2011 by environmental trailblazers Diana Verde Nieto and Karen Hanton MBE, Positive Luxury connects luxury brands and people who care about the future through the unique Butterfly Mark.

Bamford is delighted to have earned the Butterfly Mark – an accreditation that serves to authenticate the positive impact of businesses and brands, and to be welcomed into the Positive Luxury community.

Community has always been at the heart of the Bamford philosophy. We see it as a strength to seek out the expertise of others and value close collaboration with our partners - sharing knowledge as well as passions. The Butterfly Mark identifies Bamford as part of a community of likeminded businesses collectively seeking to transform the clothing and beauty industries through sustainable and ethical practices that seek not only to mitigate impact on the planet, but that have far loftier aims to contribute positively to its future.

‘I feel enormously proud that Bamford has been recognised in this way, particularly by an organisation that is doing so much to promote and support sustainable and ethical business practice. And I'm delighted to join a community in which individuals and companies are doing such innovative and pioneering work to forge a better future for our planet.’

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It's not always easy to make informed choices because there is so much greenwashing, which is why accreditations such as the Butterfly Mark are so important.

In industries where greenwashing persists, Positive Luxury acts as a vital mediator: shining a light on those brands and makers who are using their collections to make genuine change, equipping individuals to make informed purchase decisions that align to their own values. In this way, earning the Butterfly Mark holds us accountable; it verifies that we have met Positive Luxury’s highest standards of environmental performance and ethical practice, and ensures that we will continue to exceed these standards through continual innovation and development.

‘A huge part of being conscious is about arming ourselves with information – seeking out and supporting the brands and businesses that are doing the right thing and are behaving responsibly. It’s not always easy to make informed choices because there is so much greenwashing, which is why accreditations such as the Butterfly Mark are so important. They are visible, vital indicators not simply of whether we’re purchasing something sustainable and ethical, but also that we’re choosing products or services that are going that bit further and using their business to have a positive impact on the planet.’

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BAMFORD POSITIVE ACTIONS

Bamford has been awarded the Butterfly Mark by Positive Luxury for a company-wide commitment to sustainability.

The interactive Butterfly Mark showcases a company's positive actions towards people and the planet.

COMMUNITY INVESTMENT

The Lady Bamford Charitable Trust is committed to work in partnership with the government and local communities to help people from the most disadvantaged quarters access a better quality of life.

PHILANTHROPY

This brand has its own foundation that supports charitable causes.

RECYLCABLE PACKAGING

This brand's packaging is completely recylable.

ENERGY EFFICIENT

This brand has taken steps to conserve energy.

ORGANIC

This brand uses organic materials and methods in their production.

REDUCES CO2

This brand is working to reduce their CO2 output.

FOREST CONSERVATION

This brand uses materials from certified sources as a commitment to forest conservation.

NO HARSH CHEMICALS

This brand does not use toxic substances that negatively impact humans or the environment.

RESPONSIBLE SOURCING

The way this brand sources raw materials does not have a harmful impact on local ecosystems or communities.

FAIR LABOUR

This brand is committed to safe working conditions.

PVC FREE

This brand does not use PVC.

DIVERSITY + INCLUSION

This brand makes a commitment to build a diverse and inclusive workplace, free from discrimination.

You can now find the Butterfly Mark on our website when browsing our collections as well as proudly displayed in our stores. Learn more on positiveluxury.com

SUSTAINABILITY

Bamford’s philosophy rejects the throwaway culture of modern living; we choose to respect nature’s resources and ensure they live on for the generations that follow us. We trace our footsteps: from the environmental impact of the ingredients, fibres, dyes and the water we use, right through to our social responsibility.

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CAROLE BAMFORD AT THE POSITIVE LUXURY AWARDS 2020

Our heartfelt congratulations go to our founder Carole Bamford for being awarded the Lifetime Achievement Award at the inaugural Positive Luxury Awards 2020. The awards are a global celebration of sustainability and innovation within the luxury industry and recognise companies or individuals that are working towards effecting positive change in businesses and the world.

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