We have increased our usage of traceable cotton by +12% from 2020, and are commited to growing this number with each collection.
For 2021, 79% of cotton fibres used in our collections are fully traceable from source and 64% is GOTS Certified Organic Cotton. We have increased our usage of traceable cotton by +12% from 2020, and are commited to growing this number with each collection. While we take great pride in this figure, of course there is still work to be done: becoming truly sustainable is a journey, and we are constantly striving to build on these foundations.
PICTURED: Leveret Pinafore Dress / Brodie Sweater
What is the Global Organic Textile Standard?
The sourcing of our cotton is something we research and consider extremely carefully. The Global Organic Textile Standard (GOTS) is the most respected and trusted certification for the farming and manufacturing process of garments in the clothing industry. We work with them to certify the sourcing and manufacturing of our cotton garments, and are committed to increasing the percentage of GOTS certified fibres in our collection each season.
Benefits of growing cotton organically include:
Avoiding the use of chemical fertilisers and pesticides, which are harmful to the soil and the biodiversity that relies on the soil ecosystem
Providing a home for bee populations - precious pollinators who find a safe home in wildflower hedgerows that are typically grown alongside the cotton crop
A 45% reduction in CO2 emissions compared to growing conventional cotton
An 87% reduction in water consumption compared to growing conventional cotton
Nurturing the soil
Like the wildflowers that inspire the colour palette for our latest collection, the textile and clothing industries are dependent upon a resource that is often overlooked in the fight to sustain our planet’s future: healthy soil. The world’s soil health is under threat, with scientists warning that we have only 60 years left to farm our planet and produce food if soil degradation continues at its current rate.
And yet if we care for the life beneath our feet and manage our land holistically through agriculture that replenishes and regenerates our soils, we can help repair the damage we have caused our ecosystems, return its vital nutrients and build its fertility. By expanding the use and quantity of organic plant-based fibres in our collection we are supporting this important endeavour.
An agricultural solution
The crop rotation inherent in organic agriculture systems means that the choice to grow plants such as cotton has the potential to return fertility to the soil. Choosing organic fibres is no longer simply preferable for clothing brands, it is an urgent necessity if we are to see our soil survive.
From soil to skin
Cotton takes around 5 months to grow from seed to plant. When grown organically, this can provide great benefits to the soil ecosystem, nourishing it for future life cycles. Watch our short video on YouTube to learn more about how healthy soil is key to healthy people and a healthy planet.
Organic cotton and traceability
A core part of our collection is made from handwoven cotton and yet with weaving typically practised in the remote homes of the craftspeople, it is difficult to trace and certify each of these individual homes in order to guarantee the ‘organic’ nature of these textiles throughout the entire chain. To work towards our goal of using certified organic cotton across our entire supply chain, we are focusing our efforts on sourcing regenerative cotton at farms across India. The indigenous farming methods used by these communities are naturally organic and will not only help to build a resilient crop, the cotton will provide opportunities for employment through the spinning, weaving and stitching that arise from its production.
Autumn Winter 21 Collection
Introducing Autumn-Winter 21. Enduring design, made to last. From organic cotton and regenerative silks, to cashmere that has been lovingly washed in rainwater, nature has been our closest collaborator.