BENEATH THE SURFACE
This season, we have drawn inspiration from all that is formed beneath the earth’s surface.
This season, we have drawn inspiration from all that is formed beneath the earth’s surface.
‘In bringing this collection to life, we’ve built on Bamford’s commitment to producing our clothing with minimal impact on our environment but have also chosen to highlight one of the most threatening global environmental crises – the lack of clean, healthy water – and the importance of working as an industry to protect this valuable and fundamental resource.
The fashion and textile industry is a vast contributor to water pollution across its supply chain, so as designers we urgently need to act and do everything we can to monitor and reduce our water consumption and prevent further contamination. This collection showcases the work we’ve been doing with Bamford’s suppliers to address our water usage in a very localised, impactful way, but it also draws inspiration from water itself – a palette of blue and soft green tones recalls the changeable colours of the wild English seas.’
FROM SOIL TO SKIN
Time and time again, we choose natural fibres such as cotton, wool and cashmere for their renewable nature. Each fibre is created from the earth’s natural resources, meaning we can continue to grow or rear each source to replenish anything we’ve used.
Each season, we transform these natural, durable fibres into timeless designs to ensure they earn a permanent place in your wardrobe. Once each garment reaches the end of its lifecycle, it can be returned to the soil to biodegrade, cycling back through the soil to feed the land base and contribute to new life.
CLOSER TO HOME
We have produced 41% of our Beneath the Surface collection here in the UK – our largest proportion yet – to minimise the distance it has to travel to reach our Bamford Wellness Spas and stores and reduce our transport emissions.
Timeless British essentials – from oversized raincoats and organic cotton capes to showerproof skirts and accessories – are made in London and designed to endure every aspect of British life, from long walks in the countryside to morning commutes in the city.
CELEBRATING CRAFT
We believe in championing the work of artisans to preserve their traditions and skills, support crafting communities, and contribute to this vital sector in the global economy.
This season our Isla Handweave Dress, Jade Handweave Blouse, and Atom Handweave Blouse illuminate the heritage of hand-weaving. Each one is created from bespoke handwoven cotton which has been designed and made specially for Bamford by artisans in India.
The practices of hand-spinning and hand-weaving engage more than 3.5 million people in India and bring employment and income to thousands.
Caring for your clothing
Our collections are designed to be timeless and transcend seasonal trends. And, with the right care, they can last you a lifetime thanks to their natural composition. With this in mind, we chose to create this year’s Spring–Summer collection with 95% natural fibres to minimise the release of microplastics during washing and laundering.
In addition, 38% of knitwear in this collection – made in the Umbria region of Italy – is cleaned using traditional washing methods combining water collected from a local rain saver, lemon juice, bicarbonate of soda and vinegar to limit chemical use.
We ask that you continue our sustainable efforts and those of the artisans we collaborate with by consciously caring for your garments at home. Choose to spot-clean and airdry each piece wherever possible – which uses considerably less water than regular machine washing – to reduce your impact on the environment and extend the lifespan of each garment.
ENRICH
NOTES OF NOSTALGIA
Fill your home with the familiar fragrances of the festive season
INDULGE
EPHEMERAL SCENTS OF SUMMER
Bathe your home in the aroma in your favourite flower with garden diffuser
ESCAPE
THE RITZ-CARLTRON MALDIVES, FARI ISLAND
Wellness in rythm with the ocean
For romantic ambiance
If you're looking for a home fragrance solution that is less overpowering and wish to create more of a romantic or welcoming ambiance, candles may be the better option - especially when considering the added glow of a softly burning candle. If you like the smokey scent of incense but prefer using candles, our