What are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your browser or hard drive of your device when you visit a website or app and are then retransmitted to the site the next time you visit. These cookies allow us to distinguish your browser from that of other users of our website and remember information so that information doesn’t have to be repeatedly provided.

Cookies do lots of different jobs. They help our site work, or at least work more efficiently. They help us to provide you with a good experience when you browse our website. They may store your preferences and other information and also allow us to improve our site both generally, by helping us to understand how people are using our site, and for your specific use through personalising it through preferences and settings.

There are different types of cookies and functions vary depending on their characteristics. They also stay on the device for different periods of time.

Cookies created and stored directly by us are called first-party cookies. We also use third-party cookies, which are cookies from a different domain, more information of which is below.

Acceptance of Cookies

When you first access our site, you will receive a clear message advising you that cookies are in use. This message may also appear in the event that we change any cookies in use that have a bearing on this policy. At this point only ‘essential cookies’ are in use as we do not require your consent to use of those cookies. By clicking to ‘accept’ you signify that you understand and agree to the use of all cookies, as further described in this policy. By clicking ‘decline’ only the use of ‘essential cookies’ shall remain and you can’t turn them off within our systems unless your change your browser settings. If you chose to ‘manage’ cookies then they will be used in accordance with your preferences. We will only use ‘strictly necessary cookies’ unless you have given your prior consent to use of other cookies.

Once you have interacted with our messages your preferences will remain valid for a period of twelve (12) months. However, most web browsers also allow some control of most cookies through the browser settings including the ability to refuse or restrict cookies. You may also delete cookies after they have been placed on your device through your browser settings.

However if you do not accept, or restrict or delete cookies at any time, this may affect the functionality of the site and it may take more time to work.

There are some cookies out there from other companies. These are third party cookies, more information below, and we can’t control those. You can turn them off but not through us.

You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.

Cookies that We Use

The cookies we use on this site are as follows:

Partner: Shopify Name of Cookie: _shopify_evids, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _landing_page, _orig_referrer, _s, _secure_session_id, _y, cart_currency, cart_sig, secure_customer_sig, checkout, checkout_token, _pay_session

Why we use it: https://www.shopify.com/legal/cookies Expiration time: https://www.shopify.com/legal/cookies Further details: https://www.shopify.com/legal/cookies

Name of Cookie: bamfordCartCookie_uk Why we use it: To fetch your cart data. Expiration time: 7 days

Name of Cookie: bamfordCookieConsent Why we use it: To determine which cookies can be fired from Google Tag Manager platform Expiration time: 7 days

Name of Cookie: country, locale_bar_accepted, localization Why we use it: Used to determine which currency to show to the customer. Expiration time: 7 days

Name of Cookie: notification-freedelivery Cookies used 2 Why we use it: To store if the customer has already closed the top banner above the nav bar. Expiration time: 7 days

Name of Cookie: popup__XXXXXXXX Why we use it: To store if the customer has already closed the popup that appears on first page load. Expiration time: 7 days Partner: Facebook Pixel

Name of Cookie: _fbp Why we use it: Used by Facebook to deliver a series of relevant advertisement products through targeting and retargeting on Facebook owned platforms Expiration time: 7 days Further details: https://www.facebook.com/policies/cookies/ https://developers.facebook.com/docs/facebook-pixel/reference Partner: Hotjar

Name of Cookie: _hjAbsoluteSessionInProgress, _hjFirstSeen, _hjSession_XXXXXXX, _hjSessionUser_XXXXXXX Why we use it: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar- Cookie-Information Expiration time: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar- Cookie-Information Further details: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar- Cookie-Information Cookies used 3

Partner: Google Analytics Name of Cookie: _ga, _gat, _gcl_au, _gid Why we use it: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookieusage Expiration time: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookieusage Further details: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookieusage Partner: Pinterest

Name of Cookie: _pin_unauth Why we use it: Conversion measurement, audience insight and targeting Expiration time: 7 days Further details: https://policy.pinterest.com/en-gb/cookies Partner: Google Pay

Name of Cookie: 1P_JAR, APISID, CONSENT, HSID, NID, OGPC, SAPISID, SID, SIDCC, SSID, __Secure-1PAPISID, __Secure-1PSID, __Secure-1PSIDCC, __Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDCC Why we use it: Allow the customer to pay with Google Pay Expiration time: ~6 months Partner: Microsoft Bing

Name of Cookie: _uetsid, _uetsid_exp, _uetvid, _uetvid_exp Cookies used 4 Why we use it: https://help.ads.microsoft.com/apex/index/3/en/53056/ Further details: https://advertise.bingads.microsoft.com/en-us/resources/policies/remarketing-in-paidsearch- policies Partner: Hero

Name of Cookie: hero-associate-data, hero-session-XXXXX-XXXXX-XXXXXXXXXX, hero-state-XXXXX-XXXXX-XXXXX-XXXXX, hero-user-id Why we use it: To deliver the help chatbot and virtual shopping on bamford.com Further details: https://www.usehero.com/ Partner: Klaviyo

Name of Cookie: __kla_id Why we use it: To track any identified site visitors. A visitor can be identified when they fill out a Klaviyo signup form or click a link from a Klaviyo email Expiration time: two years Further details: https://help.klaviyo.com/hc/en-us/articles/360034666712-About- Cookies-in-Klaviyo

Partner:Rakuten Name of Cookie: rmuid, rmStore, stcXXXXXX Why we use it:When you click a link from an affiliate website a cookie is set to match orders back to this originating source Expiration time:Cookies used 5, 30 days Further details: https://rakutenmarketing.com/en-uk/legal-notices/website-privacy-policy/ https://rakutenmarketing.com/legal-notices/data-subject-rights-request-process/

Cookie Preferences

We use an essential cookie to record your acceptance, declining or management of the use of cookies on our site. We also use cookies to test if your browser is set to allow cookies. This cookie is a persistent cookie which stays on your device after your browser has been closed for a period of twelve (12) months. This is so that your preference can be remembered.

Strictly necessary cookies

These are cookies that are required for the operation of our website for it to work properly. They include, for example, cookies that enable you to browse, keep track of items stored in your shopping basket, shop or make bookings through the site. They also seek to improve security and prevent fraudulent activity. They also collect information about how users access and move through the site so that we can make the site better. The cookie in use is Google Tag Manager.

These expire at the end of the session when a user exits browser.

Functionality or customisation cookies

These are used to recognise you when you return to our site so that we can remember your preferences and settings and personalise our content for you. The cookie in use is Hero Chatbox. Certain of these cookies do remain on your browser after the end of a session for varying periods of between 24 hours and 2 years.

Analytical or performance cookies

These analytical cookies are used to recognise different new and returning visitors and count the number of visitors to the site and to see how visitors use our site and move around it when they are using it. The performance cookies also measure the performance of the site and its various pages and help us to fix any errors. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, the pages they have visited on the site and where visitors have come to the site from, and the performance of pages. This allows us to make improvements to the site by understanding how people use it and the user experience. They do not track your browsing activity on other websites. These cookies include Google Analytics, HotJar and Rakuten – when you click a link from an affiliate website a cookie is set to match orders back to this originating source.

Certain of these cookies do remain on your browser after the end of a session for varying periods of between 24 hours and 2 years.

The site has a toolbar to enable you to share our site on social networking sites such as Facebook and Twitter. We use a cookie that aggregates data about what pages are shared, when and how often. This is used to help us better understand our visitors and to make improvements to the site.

Advertising and targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. Where an individual has previously submitted personal information on the site (for example, requested a brochure) and the same device is then used to revisit the site we may link the information obtained from use of certain of these cookies with the personal information previously obtained so that we have a greater understanding of the interests of the person visiting the site through the device and can therefore seek to make our contact with you (in accordance with our privacy policy) more relevant to your interests. The advertising cookies used are Microsoft Bing, Facebook Pixel – used for targeting and retargeting Pinterest Tag – used for conversion measurement, audience insight and targeting.

Certain of these cookies do remain on your browser after the end of a session for varying periods of between 24 hours and 5 years.

Third party cookies: targeted advertising and social networking

Other third parties (for example, advertising networks, providers of external services like web traffic analysis services and social media and other website providers such as Facebook, youtube, Google and Bing that you may use to share links from the site or otherwise interact with the site (for example, via widgets such as the ‘like’ button or by viewing an embedded video) may place cookies on your computer to enable integration of social media functions, for analytical or performance tracking and for targeted advertising purposes (by using information about your visits to our site and other websites in order to provide relevant advertisements about goods and services that you may be interested in). Bamford does not have any control over these cookies. You should read their respective privacy and cookie policies carefully to find out what happens to any data that these services collect.


We may edit this policy from time to time. Please check this policy regularly for any changes.

Further information about how we use your information and details of how to contact us with any questions regarding our use of cookies is available in our Privacy Policy.

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