BAMFORD AT RHS CHELSEA FLOWER SHOW 2025 

This year, we are celebrating the 20th anniversary of our founding fragrance, Geranium. Marking two decades of Bamford’s iconic geranium scent - born from Carole Bamford’s childhood fascination with scented pelargoniums - we’re thrilled to announce that Bamford will be at RHS Chelsea Flower Show 2025.  

You can find us at stand MA331. 

Two decades on and what has become our signature fragrance continues to define the essence of our brand. A testament to the transformative power of thoughtful, intentional botanical craftsmanship, it is much more than a scent. The geranium plant, with its ability to ground and calm, is an expression of the intricate balance in nature and the intimate connection between the potency of nurturing botanicals and their capacity to transform our own well-being. It’s a choice that evokes the philosophy at the core of Bamford. 

"I have loved geraniums and pelargoniums all my life and have a collection of over 110 different varieties in the glasshouse in my garden. It’s an incredibly nostalgic fragrance for me. The smell of home, nature and family"

Carole Bamford

Be the first to hear more announcements, and an exciting, new part of our story, launching soon. 

Bamford is a wellness and lifestyle brand. We craft considered clothing and homeware; natural skincare, bath and body collections; and holistic spa destinations around the world. Founded on the belief that we need to live consciously and respect nature’s resources, everything we do is informed by a desire to be mindful of our footprint and create in an ethical, environmental and sustainable way.