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A heritage of handweaving

KEEPING CRAFT ALIVE

We believe strongly in the need to continue to support an industry and a cloth that provides so much and want to invest in and secure the future of these crafts.

Handwoven and handprinted fabrics have a strong presence in each of our collections. We wanted to maintain their prominence because of its significance to the people throughout its supply chain but also because the skills of these craftspeople allow us to embrace and support a heritage, traditions and skills that are passed down through generations and provide livelihoods to so many.


PICTURED: BRIAR DRESS

HANDSPUN, HANDWOVEN


Handwoven cloth is not only unique for its gently textured appearance and tactility; the light, handspun fabric allows the skin to breathe and has the ability to keep you cool on warmer days and can be comfortably layered when the autumnal chill sets in.

HELPING COMMUNITIES THRIVE

Craft is a historic and vital sector in India’s economy, providing a source of revenue to millions. Over 3.5 million people in India are engaged in hand spinning and handweaving, and artisans constitute the second largest source of Indian livelihood after agriculture. The production of handspun and handwoven cotton cloth alone brings employment and income to thousands.

The flexibility in the nature of the work means that artisans generally work from their homes in rural settings. Without it, their access to a safe and secure income is severed. Given our long-standing relationships with the artisans across India, we believe very strongly in the need to continue to support an industry and a cloth that provides so much and want to invest in and secure the future of these crafts.

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